The wait for Disney Springs’ newest athletic apparel retailer is almost over.
Vuori is scheduled to celebrate its grand opening at Disney Springs on Friday, October 16, 2026, bringing another premium clothing brand to the shopping and entertainment district.
The opening date emerged October 15, following several months of construction and storefront improvements at the former Shore location in Town Center.
Earlier in the day, Disney Springs had teased the upcoming opening through its official Instagram account without providing a specific date.
However, additional reporting from the shopping district has now identified October 16 as the store’s grand-opening date.
The new information also includes regular operating hours, giving guests a clearer idea of when they can visit.
Vuori Grand Opening Scheduled for October 16
The new store is preparing to welcome guests following a private event held October 15.
Activity was observed at the storefront Thursday morning, with preparations underway ahead of the public opening.
According to the latest information, Vuori will celebrate its grand opening Friday.
The store’s regular operating hours will be:
- Sunday through Thursday: 10 a.m. to 11 p.m.
- Friday and Saturday: 10 a.m. to 11:30 p.m.
Those hours align with Disney Springs’ extended evening shopping schedule.
Disney has not announced any special grand-opening merchandise, giveaways, or promotional offers.
Guests planning to visit specifically for the opening should check the store’s official listing before traveling, as Disney’s website still identified Vuori as coming soon at the time of this update.
Vuori Replaces Shore in Town Center
The new retailer occupies the former Shore storefront in Disney Springs’ Town Center district.
Shore was among the original businesses that opened when Town Center debuted in 2016.
The retailer specialized in casual apparel and accessories inspired by coastal living.
After nearly a decade at Disney Springs, Shore permanently closed in May 2026.
The closure created an opportunity for another clothing brand to take over the space.
Construction permits subsequently revealed that Vuori was preparing to move into the location.
Disney Springs officially confirmed the retailer’s arrival in June.
Since then, crews have been working on the building’s exterior and interior.
Storefront Transformation Is Complete
Guests walking through Town Center have been able to follow the storefront’s transformation over the past several months.
One of the first noticeable changes involved the building’s exterior awnings.
The previous black awnings were repainted tan, with contrasting black framing.
The updated appearance better reflects Vuori’s understated visual identity.
Additional work followed in September when Disney filed a permit for new exterior signage.
Shark Signs was identified as the contractor responsible for the installation.
The store’s large white Vuori sign was installed above the entrance in early October.
That installation marked an important milestone because it gave the former Shore location its new identity.
The October 16 opening will complete the transition from the longtime retailer to its replacement.
What Is Vuori?
Vuori is an athletic and lifestyle apparel company founded in Encinitas, California, in 2015.
The brand draws inspiration from Southern California’s active coastal lifestyle.
Its clothing is designed to combine athletic performance with the comfort and versatility of everyday apparel.
The Disney Springs location is expected to offer a broad selection of men’s and women’s merchandise.
Disney’s official store description identifies joggers, leggings, shorts, tops, hoodies, sports bras, jackets, and vests among the available product categories.
The retailer also offers jeans and pants designed for both casual and active settings.
Vuori emphasizes comfortable fabrics and relatively simple designs that can transition between exercise, travel, and everyday activities.
The brand has expanded substantially since its founding, opening retail locations in shopping districts and commercial centers across the country.
Another New Addition to Disney Springs
Vuori’s arrival continues a period of retail changes at Disney Springs.
Town Center has experienced several tenant transitions as longtime businesses depart and new brands arrive.
The district remains one of the resort’s primary shopping destinations, featuring national retailers, specialty boutiques, restaurants, and entertainment experiences.
Unlike the theme parks, Disney Springs does not require an admission ticket.
Standard self-parking is also complimentary.
That makes the new store accessible to local residents and vacationers who want to shop without spending a day in the parks.
What Guests Should Know
Vuori is scheduled to celebrate its grand opening Friday, October 16, 2026.
The store is located in Town Center, occupying the former Shore location.
Regular operating hours are expected to begin at 10 a.m., with closing times of 11 p.m. Sunday through Thursday and 11:30 p.m. Friday and Saturday.
The opening represents another change to Disney Springs’ retail lineup and gives guests a new destination for premium athletic and casual apparel.